Shaping a New Identity: Ovato Innovation Explainer

Following the merger of IPMG and PMP, the newly rebranded Ovato needed a clear and compelling way to introduce its vision to market. Positioned as a leader in print and marketing solutions across Australia and New Zealand, Ovato wanted to highlight its innovative technologies and customer-focused platforms through a fresh, modern brand story.

I created a brand explainer animation that distilled complex business offerings into an engaging, easy-to-understand narrative. By blending motion design with storytelling, the video not only showcased Ovato’s suite of services but also reinforced its positioning as a forward-thinking, game-changing partner for clients navigating a competitive landscape.

This project reflects my ability to strategically communicate brand transformation, translate technical innovation into accessible content, and deliver creative outputs that support business objectives while engaging diverse audiences.