About
We help you say the right thing, to the right people, in a way that lands…and lasts!
Kinegraf is a creative studio specialising in brand, digital, campaigns, animation and storytelling - all built to help organisations connect with the audiences that matter most.
We don’t just make things look good. We help you build trust, grow and engage your audience, and communicate with clarity, so your message actually gets heard, understood and remembered.
Our work starts with people, not platforms. We take a human-centred approach that digs into audience needs, motivations and behaviours, then translates that insight into strategic, engaging content that works across channels and over time. The result? Communication that feels relevant, purposeful and genuinely useful, not noise.
For the people paying the bills, that means:
clearer messaging
stronger audience connection
better engagement and reach
and content that works harder, longer, and across more places
We’re collaborative by nature. We partner closely with clients and stakeholders from early thinking through to delivery, bringing clarity, momentum and shared ownership along the way. No disappearing acts. No big reveal surprises. Just good work, made together.
We also believe inclusive, considered content creates stronger connection and belonging. By embedding diverse perspectives into every project, we help brands and organisations reach wider audiences, communicate more effectively, and build long-term relevance.
Smart thinking. Human stories. Work that actually does its job.
Hi, I’m Victoria.
A multi-disciplinary creative with a strong foundation in strategic branding, design, storytelling and user experience. My work focuses on helping organisations communicate complex ideas with clarity, empathy and purpose - building trust, understanding, and engagement with their audiences.
I’m particularly drawn to work in education, public service and purpose-led organisations, where clear communication plays a critical role in empowering people, supporting informed decision-making and creating positive social impact. I believe deeply in the power of education and accessible information to change lives.
My career began in advertising agencies and television post-production houses in London and Sydney, where I spent six years delivering high-quality campaigns and content across brand, digital, motion, and broadcast. In 2011, I founded Kinegraf, allowing me to work directly with clients across private and public sectors and lead projects end-to-end, from strategy and concept development through to delivery across multiple channels.
I’ve led brand, digital, and content programmes that turn complex ideas into clear, engaging communication — from large-scale marketing initiatives and state government explainers to advertising, brand design, motion graphics and special FX for youth television.
Now based in Aotearoa New Zealand, I work with organisations locally and internationally, collaborating closely with stakeholders to create clear, inclusive, and people-centred communication that aligns strategy with real user needs.
