A Child’s World Brought to Life: I Am Me

I Am Me is a vibrant children’s television series that explores the world through the eyes of pre-schoolers, guided by their magical puppet friend, Dash the Dragon. To capture this playful perspective, I designed a visual identity that felt authentic, imaginative, and entirely child-centric.

The brand language was built from hand-drawn illustrations and a custom typeface, paired with a bold colour palette to reflect the energy and wonder of early childhood. These elements carried across the series, from opening titles to animated theme songs “Little Old Me” and “You Name It” - reinforcing a consistent and engaging brand experience for young viewers.