Powering the Future: LPE Solar Bank Campaign

LPE Solar Bank was launched as a bold, innovative product - a solar and battery package that doesn’t just power homes, but connects customers into a wider network that supports the electricity grid when it’s needed most.

To introduce this new product to market, I led the creative development of an integrated campaign. We crafted a series of animations, writing the scripts and designing visuals that could also be cut down into short, high-impact ads tailored for online platforms. This ensured the story of Solar Bank reached audiences across multiple channels in a way that was both engaging and scalable.

Beyond digital, the campaign extended into print and out-of-home advertising. I designed a suite of collateral, from billboards to animated GIFs and print placements, creating a consistent, eye-catching brand experience that built awareness and positioned Solar Bank as a forward-thinking energy solution.