Full Steam Ahead: Imagination

Imagination Train is a lively preschool arts and crafts program that aired on Channel 9 in Australia, designed to spark creativity in young viewers. The challenge was to create a brand identity and graphics package that felt playful, tactile, and full of possibility.

The design concept fused a puff of train steam with a thought bubble, symbolising the spark of imagination, from which bursts of colourful craft materials appeared, echoing the hands-on creativity of the show.

I developed a complete graphics package including the opening titles and logo, theme song animation, transitions, end credits, and a supporting brand guide. This ensured a consistent, scalable identity that carried across every touchpoint, reinforcing the show’s imaginative spirit.